Five ways to appeal to business travelers

According to the Global Business Travel Association, global business travel spending is expected to hit a record $1.25 trillion USD in 2015. That’s a 6.5 percent increase from 2014. As the owner or manager of a limo service, that makes business travelers a highly desirable market for your company.

To increase the success and profits of your business, use these five tips to attract road warriors to your service.

Offer an incentive
If you want to attract business travelers, let them know that you’re interested. Consider running a promotion for business travelers who use your service for the first time or plan a marketing campaign that specifically targets local businesses.

Provide flexibility
Business travel is stressful, so any flexibility that you can provide your clients will be appreciated. If you are picking up your client at the airport, ask for the flight information so that your driver can track the flight and be ready when the plane lands. A business traveler who is running late may be inconvenient for your limo service, but working with his or her schedule will foster good will that will likely win you a return trip.

Mix business and pleasure 
While your clients may be traveling for business, that doesn’t mean that they don’t want to be transported in comfort. Forbes magazine reported that 9 in 10 people mix pleasure into every business trip that they embark on. Providing your clients with a little extra comfort will go a long way in creating customer satisfaction. Whether you provide a large, luxurious back seat or a refreshing bottle of sparkling water, little perks will make the experience an enjoyable one for the road warrior.

Make sure that the cars in your fleet offer plenty of room for business travelers who want to work while in transit.

Make sure that the cars in your fleet offer plenty of room for business travelers who want to work while in transit.

Ensure privacy
Most business travelers appreciate their privacy. Make sure that your chauffeurs are trained to be friendly, but maintain professional boundaries. You should additionally take measures to ensure that the privacy of your clients’ travel information and credit card numbers are protected.

Give something extra
When catering to business travelers, you may encounter some clients from out of town. Be sure that your chauffeurs are familiar with local restaurants, bars and other hotspots so they can make recommendations for travelers who are new to the area. Your customers will appreciate the extra service.