It's important to keep your organization's website fresh, up-to-date and easy to use.

6 simple tips for improving your company website

It's the digital age and almost every component of running a successful business, big or small, relies on technology. For example, your limousine or livery business will likely utilize limo booking software to take customer reservations and dispatch software to send drivers out on assignment. There's also a chance that your operation now uses driver and passenger smartphone apps, so that customers can book trips conveniently.

Given that technology is becoming more sophisticated and patrons are now able to connect with your business via their smartphones it can be easy to overlook one of your more basic digital marketing tools – your company website. A vast majority of small businesses will have a website, but that doesn't necessarily mean that it is working the way it should. It's important to keep your organization's homepage fresh, up-to-date and easy to use. After all, your site is usually the first place potential new customers will look, and therefore its usability can win or lose you new business. 

So if you're looking to improve the website of your limousine or livery business, check out this list of six handy tips below:

1. Keep it simple
One of the most notable problems that many websites have is that they are overcrowded with information and awkward to use. The information on your page should be presented in a clear and concise way, with as little text as possible. Business News Daily stated that the most prominent points of information should be bolded and spaced out. Also, don't try to convey too much information in one area. It's better to have several shorter and easy to navigate landing spaces than just one or two lengthy pages crowded with text.

2. Make it mobile friendly
As discussed, smartphones are the future in terms of driving up customer engagement with your business. Therefore, if your company website isn't compatible with smartphones, or if it is awkward to use on a mobile, you will have a problem. As Fast Company reported, roughly half of all web-based searches actually first start on a mobile device, so it's important that a customer isn't turned off by your design. The source elaborated that the best way to make your company's website mobile friendly is through a process known as responsive design. Essentially all this means is that the website will shrink in accordance with the size of the smartphone that is being used to access it. Some companies may chose to have a separate mobile friendly website, but Fast Company explained that this can be less effective in terms of search engine optimization. 

"Half of all web-based searches first start on a mobile device."

3. Use white
The use of white on your website is actually a great way to improve the design, HubSpot stated. This is because it generally makes the text on your page easier to read. The source detailed that a white background can help hold a user's attention for longer as the content is usually more vibrant and eye catching. Conversely, darker colors or bright backgrounds can make your information appear less bold and captivating. 

It's important that your website is smartphone friendly.
It's important that your website is smartphone friendly.

4. Keep it new
Update your website as often as possible, whether that's with new content, such as blog posts or videos, or simply new advertisements promoting deals, offers and the like, Fast Company stated. If you neglect to update your website on a routine basis,  you send a message to your customers that you are not relevant or driven. A website with fresh content, however, signals that your business is successful and a leader in your area.

5. Chose the right images
Your website should have plenty of images that represent your company. Whether that's pictures of your fleet of limousines, or more general stock images designed to reflect your services, the images should be bright, captivating and consistent with the goals and values of your operation, Business News Daily stated. The source noted, however, that it's important to be aware of copyright laws, which may prevent you from utilizing certain pictures.

6. Social media
Your company will likely already have a social media presence, and if you don't it's time to build one! However, using social media properly entails more than just the occasional Facebook post or tweet. Your social media pages should be used to entice patrons to visit your company website, Small Business Trends asserted. It's important, therefore, to include clear links to your company's home page on your social media channels, as well as post content that will direct customers back to your site. Indeed, this is another reason why it's vital to keep your site updated with interesting and shareable content.