Social media isn’t just a good way to reconnect with old friends. It’s also an extremely powerful tool for business growth. Effective social media use can help you connect with current and potential clients and improve the visibility of your business.
1. Choose popular platforms
An important step for using social media to grow your business is to identify the platforms your audience is using, The Huffington Post reported. To increase your visibility to potential clients, you need to create a presence wherever they spend their time. Don’t hesitate to ask clients what kind of social media they use and whether they would find it helpful to connect with your business through that platform. You also might want to consider advertising on those platforms to make sure your online marketing is reaching your target audience.
2. Connect with your audience
Social media is a great way to connect with both current and potential clients. Engage your target audience by posting content that asks questions. Forbes magazine reported that users more likely to engage with a post when it poses a question. Social media creates the opportunity to connect with your audience apart from the time when they’re using your services.
Out of sight doesn’t have to mean out of mind. Use social media to engage with your audience from their computers.
3. Create valuable content
An effective way to build trust in your company is to provide content that is valuable to your followers. For example, as a limo company, you might want to create a post with tips for business travel to engage potential clients in that audience. Look at what your competition is doing to engage possible customers and make sure that you’re doing it better. According to Forbes magazine, having the best content will help bring in more customers and money to your business.
4. Ask for feedback
If you aren’t asking for feedback via social media channels you aren’t using the technology efficiently. Posts are a great place to ask clients what they think of your services and see if they have any suggestions for how you can improve as a business. You can also create surveys that can be completed online and promote the link to the questionnaire on a post encouraging customers to share their thoughts with you.