Whether you've been in the business for a while or you're just starting your new adventure, consistent marketing is key in the professional car service industry. By staying relevant and constantly showing your customers what you have to offer, you can ensure they'll remember your name when it's time to contact a company for limo services. Coming up with fresh, relevant marketing content that pulls in potential customers can set you apart from your competitors.
Use the drive and passion you have to promote your limo business on a regular basis. Here are 10 ways to spruce up your marketing strategy:
1. Understand your audience
There are many different groups of people to market your services to. Before you start promoting your business, understand who your target audience is. Are you offering rides for airport transfers? Or will you be helping the bride and groom get to their wedding reception? Answering these questions will help you decide where you plan to advertise your business.
2. Give your sales pitch a facelift
Once you understand your audience, consider your sales pitch. Does it cater to the needs and wants of your potential customers? Drive Profit suggested coming up with a unique proposal that produces an emotional response out of said clients. This increases the chance repeating business in the future, and could also potentially inspire them to recommend your services to friends and family.
3. Keep your social media outlets updated
Print advertisement is a classic way to get your brand out there, but have you considered the social media world? Now more than ever, people are trusting in the internet to find specific services. If you keep your social media outlets up-to-date and relevant with your industry, new customers will find you with a quick search.
4. Ask existing clients for referrals
Marketing your business through existing clients is an excellent way to build stronger relationships and acquire new business. By asking past customers to fill out a review on your Facebook page or talk to their loved ones about the services you're offering, you can ensure a good word will get out about your limo business.
5. Create a portal for testimonies
If you're looking for a way to gain new business, create a tab on your website dedicated to previous customer testimonies. This allows potential clients to get a feel for the type of experience your drivers provide. When they read about positive occurrences, they'll likely trust in your drivers to provide similar service for them.
6. Email your clients, but don't go overboard
Using email to get the word out about your business is an effective marketing strategy. It can, however, crush your credibility if you don't know how to use it. Nobody wants to receive a weekly email that repeats the same business jargon as the previous. If you want to encourage more business through your emails, just keep your messages short, sweet and to the point. Drive Profit suggested making it personal and including a call-to-action so the client is always inspired to reach out to you.
7. Offer discounts to previous customers
When you provide incentives for previous customers to return, it's likely that they'll choose you over the competitor. Forbes suggested creating loyalty reward programs that encourage your clients to return for business. Once the word spreads that you're honoring users with discounts and special offers, you'll likely see some new faces.
8. Attend more networking events
Digital and print advertising can get your name out there, but so will word-of-mouth. By attending more networking events, you can make strong connections with businessmen who will send potential clients your way. The Strategic Business Network said attending events increases your visibility, keeps you current with the trends and offers an opportunity to get motivated by key speakers.
9. Hand out business cards
Social media posts might be the new billboard, but business cards are forever. Handing existing and potential customers your business card makes an interaction more personal. It also shows you're willing to take calls and emails whenever it's most convenient for them.
10. Use limo software
The world of technology is always finding ways to make life simpler, especially when it comes to growing your business. Aside from consistently posting to your social media outlets on weekly basis, consider using limo software. Limo Anywhere lets you manage administrative tasks from wherever, whenever. This allows you to spend more time growing your network and less worrying about the time-consuming duties you once spent countless hours taking care of.